Lack of Awareness

Distributors and manufacturers looking to recruit new employees are challenged by more than just a limited pool of applicants.

Competing for new employees requires that you overcome lack of awareness of the industry, its role in the economy and the availability of good jobs in every metropolitan area in North America.

Students and their parents, guidance counselors and teachers also are negatively influenced by mainstream media to believe:

• The industrial sector is low tech and low skill, full of dull, dirty jobs.
• Jobs in the manufacturing and industrial sector are moving offshore or disappearing altogether.
• Distributors and manufacturers offer limited or no potential for career growth or progression.

Addressing your workforce challenges requires targeted solutions to overcome lack of awareness and address widespread misperceptions.

Be part of the ICP solution: Get involved today.